I looked at a copy of NY Magazine from our stack of mail gathered while we were in Hawaii. The article is pretty amazing, nailing the conundrum of the artisanal movement in Brooklyn—that while locally sourced small batch environmentally consciously produced treats are wonderful and worth every penny, or lots and lots of pennies, those pennies can only be trickle-down from a larger corporate economy.
And of course what had I gotten as omiyage for my relatives in Hawaii? All Brooklyn made foods.
I'm also tempted to believe that the phrase they use, "more Brooklyn than thou", was coined by my friend Monica who used it two years ago.