Bottle of Wits

Is this real? Can this be allowed? A bottle of wine called The Bottle of Wits after the famous "battle of wits" in The Princess Bride between Westley and Vizzini? Would the film studio truly allow this?? I think, yes I think it's real. Commissioned by the cinema chain Alamo Drafthouse, the award-winning graphic design company Helms Workshop created packaging for a wine in honor of the 25th anniversary of aforesaid film. Really? This exists? Truly? This is too wonderful in too many ways. And it is fan-freaking-tastic design.

Image courtesy Helms Workshop